ICON Week returns to help professionals, organisations and communities learning, share and fundraise - all in support of keeping babies safe.
ICON is all about helping people who care for babies to cope with crying.
Crying is a normal part of every baby’s development. For many parents, it can feel overwhelming – especially when combined with the pressures of everyday life. ICON Week helps families understand why babies cry, offers practical coping strategies, and highlights the importance of looking after your own mental health. The ICON message is simple:
- I - Infant crying is normal and will stop
- C - Comfort methods can sometimes soothe your baby
- O - It's OK to walk away for a few minutes if your baby is safe and the crying feels too much
- N - Never shake or hurt a baby
This year’s theme is about mental health and staying calm. And that applies to everyone – mums, dads, and carers. For men in particular, talking about stress and finding ways to calm down before handling a crying baby can be a big challenge. ICON encourages both men and women to reach out for support, talk to someone they trust, and take breaks when needed.
For more information visit the ICON website